MEETINGS BY LIBERTY, YOUR PRAGUE DMC

Client: Cosmetic company
Origin: France
Participants: Journalists of fashion-magazines worldwide
Number: 120 people

Locations:

Several original locations were used for this event:

• Art gallery
• University
• Flower shop

Challenge:

To take the participants out of the usual event locations.

Realization:

A newly established art gallery in the heart of the city with large, white painted walls, clean floor, huge windows with view to the river (situated next to Vltava) was used for the product launch.

Prior to the product launch participants had a scientific meeting in one of the Prague university with a scientist who was involved in the creation of the cosmetic product.

In the evening, a reception was organized in a very advantgarde flower shop with an opera solist singer accompanied by piano, followed by dinner in the restaurant nearby.